Sept 2023

Confidential Investor Updates for Hedge Internal Investors Only. Please do not share, forward, or disseminate.

Confidential Investor Updates for Hedge Internal Investors Only. Please do not share, forward, or disseminate.

Confidential Investor Updates for Hedge Internal Investors Only. Please do not share, forward, or disseminate.

Sept 2023

Sept 2023

Sept 2023

Download Hedge

Download Hedge

Download Hedge

Another insanely productive month: Learn 2.0, Learn Copilot, Group Proposals 3.0... too many launches to list. Finding early traction with historically disenfranchised communities and are the first fintech account for many users. Elevated K-Factor & engagement briefly forced us to stop new sign-ups/invites & scale up systems. We're back up now, and are ready to bring you all onboard! Keeping up with demand isn't easy at our current size, but this is a fun problem to have. 

Another insanely productive month: Learn 2.0, Learn Copilot, Group Proposals 3.0... too many launches to list. Finding early traction with historically disenfranchised communities and are the first fintech account for many users. Elevated K-Factor & engagement briefly forced us to stop new sign-ups/invites & scale up systems. We're back up now, and are ready to bring you all onboard! Keeping up with demand isn't easy at our current size, but this is a fun problem to have. 

Another insanely productive month: Learn 2.0, Learn Copilot, Group Proposals 3.0... too many launches to list. Finding early traction with historically disenfranchised communities and are the first fintech account for many users. Elevated K-Factor & engagement briefly forced us to stop new sign-ups/invites & scale up systems. We're back up now, and are ready to bring you all onboard! Keeping up with demand isn't easy at our current size, but this is a fun problem to have. 

⏩ TLDR

Download Hedge!

We're officially ready to bring you all onto Hedge! You can download the app via TestFlight (Apple's Beta App Store) on iPhone via the link above.

Help us build our community

Join us in the fight for inclusive financial services and help us maintain the inclusive culture we've built on Hedge as we start to scale.

Fundraising

We're going to market to feel out a new funding round. It's a very important one for us, and will focus heavily on beta engagement and growth, so we'd really appreciate your help! Getting onboard, engaging on a very regular basis, providing feedback, & inviting friends will be HUGE for us.

Looking Ahead

We're starting you all out in a paper trading environment and will be moving users into production slowly over the next few months. This is our opportunity to lay the groundwork we'll need to acheive rapid scale in production, allows us to be cost effective as we ramp up, and helps us show traction while we're in market.

Looking Ahead

We're starting you all out in a paper trading environment and will be moving users into production slowly over the next few months. This is our opportunity to lay the groundwork we'll need to acheive rapid scale in production, allows us to be cost effective as we ramp up, and helps us show traction while we're in market.

🤝 How you can help

Summary

Download Hedge, engage, invite friends, & help us maintain an inclusive culture as we scale our community

The top priority is maintaining inclusion as we start to scale. With how high the K-factor is, we're admittedly very worried about losing control over culture on Hedge.

Our Unfair Advantage = Organic Growth

Our K-Factor (organic growth / virality) is extraordinarily high, so we needed to scale up our systems much earlier than expected. This is a VERY good thing, and we need your help to make sure this continues. The best thing for us is if you can invite friends, and make sure to support our mission for inclusion as you do so.

🤝 inviting friends on Hedge

🤝 inviting friends on Hedge

🚢 SHIPS of the month

📚

Hedge Learn 3.0

Hedge Learn 2.0 and the Seed Earning Program are now live on Hedge! Start learning how to build your financial future today and earn seeds, badges, & rewards!

📚

Hedge Learn 2.0

Hedge Learn 2.0 and the Seed Earning Program are now live on Hedge! Start learning how to build your financial future today and earn seeds, badges, & rewards!

📚

Hedge Learn 2.0

Hedge Learn 2.0 and the Seed Earning Program are now live on Hedge! Start learning how to build your financial future today and earn seeds, badges, & rewards!

🦔

Meet Your Copilot

Your hedgehog is here to help you build healthy investment habits. Earn seeds as you learn to invest that can be used to buy food for your hedgehog.

🗳️

Group Proposals 3.0

We just released a revamped proposal flow that allows you to view your portfolio breakdown, access stock data & financials in one-click, and see existing responses.

🗳️

Group Proposals 3.0

We just released a revamped proposal flow. You can now view group portfolio breakdown, access stock financials in one-click, and see existing responses.

⚙️

Advanced Data

Hedge now offers 10+ years of detailed financials, earnings results, sector info, key stats, & more for thousands of US equities.

💰 FinancIALS

ℹ️

Summary

We continue to be incredibly efficient on cash. Anyone else who's made it to this stage has needed 5-10x more, but thanks to our incredible team, who work tirelessly in support of our mission, we're able to ship products quickly, and to keep expenses managable.

🤝

What we need from you

The next few months are very important. The fundraising window will close again by the end of November when everyone leaves for vacation. Our goal is to close before then, and the more traction we have, the easier it will be to raise the next round.

🤝

What we need from you

The next few months are very important. The fundraising window will close again by the end of November when everyone leaves for vacation. Our goal is to close before then, and the more traction we have, the easier it will be to raise the next round.

🔍

State of the consumer fintech venture environment

The game has changed substantially over the past 12 months. Profitability and revenue are a requirement for Series A, and it's increasingly becoming one for seed as well.

VCs also worry a lot about CAC. This is actually a really good KPI for us right now, and we expect it to just get better over time! We've grown exclusively through organic acquisition, and if we can keep this up, we’ll be unstoppable. We need your help to maintain the K-factor by inviting your friends, and help us to maintain an inclusive, welcoming community for all!

Financial institutions, if run properly, are incredible businesses. However, they require a ton of upfront investment into infrastructure and regulation. We're past that stage, and are about to surpass the Series B stage for just about every other neobroker for the past decade. Even in today's atmosphere, we have faith that we'll be able to raise capital going forward, and continue to see a ton of excitement & very high interest from venture.

Our main focus this next month is going to be finding a lead, which is more of a process than anything else. Today's environment puts us in a unique stage where investors both love companies with a focus on regulatory compliance, but aren't experienced enough in the space to know how to underwrite this. It just means we need to find investors with a very specific domain expertise, and in the meantime - we’ll benefit most by continuing to show more and more traction from our user base (which is where you all come in 😃).

If we can get past this stage, and remain inclusive as we start to scale - there is no limit to the amount of money we'll be able to raise. What we're building is inevitable, we have strong traction with our target demographic (which is entirely untapped), and we are fixing a real problem with a massive TAM.

Our business is very inexpensive to run, and we have a clear path to profitability. We anticipate being profitable by Q4 of next year, or Q1’25 at the latest. To make this happen, we’ll look to bring in $3M - $5M, and can get there with as little as $2M if needed.

🔍

State of the consumer fintech venture environment

The game has changed substantially over the past 12 months. Profitability and revenue are a requirement for Series A, and it's increasingly becoming one for seed as well.

VCs also worry a lot about CAC. This is actually a really good KPI for us right now, and we expect it to just get better over time! We've grown exclusively through organic acquisition, and if we can keep this up, we’ll be unstoppable. We need your help to maintain the K-factor by inviting your friends, and help us to maintain an inclusive, welcoming community for all!

Financial institutions, if run properly, are incredible businesses. However, they require a ton of upfront investment into infrastructure and regulation. We're past that stage, and are about to surpass the Series B stage for just about every other neobroker for the past decade. Even in today's atmosphere, we have faith that we'll be able to raise capital going forward, and continue to see a ton of excitement & very high interest from venture.

Our main focus this next month is going to be finding a lead, which is more of a process than anything else. Today's environment puts us in a unique stage where investors both love companies with a focus on regulatory compliance, but aren't experienced enough in the space to know how to underwrite this. It just means we need to find investors with a very specific domain expertise, and in the meantime - we’ll benefit most by continuing to show more and more traction from our user base (which is where you all come in 😃).

If we can get past this stage, and remain inclusive as we start to scale - there is no limit to the amount of money we'll be able to raise. What we're building is inevitable, we have strong traction with our target demographic (which is entirely untapped), and we are fixing a real problem with a massive TAM.

Our business is very inexpensive to run, and we have a clear path to profitability. We anticipate being profitable by Q4 of next year, or Q1’25 at the latest. To make this happen, we’ll look to bring in $3M - $5M, and can get there with as little as $2M if needed.

User Activity

User Activity

User Activity